Businesses in the finance sector are expanding their marketing budgets and relying more and more on inbound marketing to generate more leads, cultivate relationships with prospects, and move those prospects along the buyer’s journey. Before speaking to a salesperson, 77% of B2B buyers prefer to conduct their research. Therefore, it’s essential to nurture leads successfully, and for marketers of B2B financial services, inbound marketing is the best strategy. Our fintech marketing agency experts highlight five tested inbound marketing tactics that financial companies may use to expand their operations in this blog post:
Create a sound blogging strategy and become a thought leader
According to the fintech marketing agency experts, the best part of inbound marketing is that it puts the customer’s needs at the center of its methodology and uses inbound content to solve consumer pain points at every stage of the buyer’s journey. Most financial companies know the benefits of using business blogs to increase content and drive website traffic. Still, the main obstacles are frequently a need for more funding and an out-of-date perception. Trust us, and your financial businesses will always be able to make useful material.
Embrace data-driven marketing to tailor content to personal needs
According to growth marketing agency experts, data-driven marketing is the second most exciting prospect in the FSI sector, which is crucial to enhancing customer experience (CX). Building buyer personas is the first step in using inbound marketing to be data-driven and customer-centric. You may better adapt content to their needs by understanding who your ideal consumers are and what motivates them.
Voxturr assists clients with account-based marketing success. It is a crucial growth strategy for financial services and fintech businesses. Organizations may target their prospects and consumers more effectively when creating personas for organic content, account-based marketing (ABM), and sponsored social efforts.
Use lead magnets to capture leads and move them down the funnel.
The cornerstone of inbound marketing techniques is lead magnets, landing pages, and forms. Through a value exchange, lead magnets draw prospects and collect their contact information. You must provide something of value in exchange for visitors’ contact information and form field responses. Downloadable manuals, ebooks, checklists, and white papers are the most popular lead magnet types in the B2B market. Personas looking for thorough and knowledgeable direction to learn more about a subject or uncover potential answers to their business difficulties are drawn to these forms of digital content.
Webinars, financial calculator tools, and free product trials are additional useful lead magnets for companies in the financial services sector. Making lead magnets and content for each stage of the buyer’s journey is solid inbound practice. If this seems difficult, remember that the secret is repurposing your content and assets so your company can get the most from current and future content.
According to the fintech marketing agency experts, your landing pages should highlight the significant advantages of the content or offering To persuade potential customers to provide their contact information. Additionally, they should be gated with a data collection form that shows a fair value exchange, complies with GDPR and gives information that enables you to segment, qualify, and nurture leads.
When a contact is viewing a landing page, you may utilize smart fields to switch out form fields that contain information you already have about that contact for new ones. Progressive profiling is what it’s called, and it helps you learn more about your leads so you can nurture them more skillfully and better qualify them.
Nurture prospects with marketing automation
Automation workflows are essential for communicating with prospects successfully, moving leads down the funnel, and improving the effectiveness of marketing campaigns. Email marketing continues to be the most effective channel for ROI, and automation and email marketing create a powerful medium for nurturing client connections.
Just a few examples of how marketing automation can support your inbound approach are provided below:
- Establish email automation procedures for lead magnet submission.
- Design rules that operate as triggers to assign work to team members when leads perform specific actions.
- Divide your information into groups based on contact and corporate profiles, behavioral triggers, and other factors.
- To improve campaigns, test different aspects of your emails, including the subject lines, graphics, copy length, and structure.
- Design workflows for each stage of the buyer’s journey based on your personas to qualify, nurture and learn more about your leads.
- Employ processes to direct website traffic and leads to educational content, loyalty and referral programs, or important money sites.
- Use personalization to customize communications further and encourage engagement by basing it on form fields.
- Your marketing and sales teams’ procedures can be streamlined with the help of marketing automation, which is data-driven and effective.
Create content pillars and topic clusters
As per growth marketing agency experts, the future of inbound SEO strategy is content pillars. They draw your intended audience to the important topics, products, and keywords you want your website to be a hub for. The goal for marketers is to develop content pillar pages, which are non-gated pages divided into sections based on subtopics (topic clusters). Subtopics and keyword phrases associated with the content pillar make up subject clusters. These pages should contain questions and sayings about the subject your SEO research shows people are searching for and links to blog posts and landing pages on your website related to these topic clusters.
We at Voxturr understand the value of developing good relationships with prospects. Organic growth, lead nurturing, and client retention are the three main focuses of inbound marketing. For FinTech brands and Financial Services businesses wishing to make a significant impact at a low cost, the inbound marketing tactics used by Voxturr and described in this blog are successful growth strategies.